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Clean label is no longer a bonus; it’s an expectation. Consumer wariness of ultra-processed foods keeps growing, and retailers are responding by pushing for simpler, more recognisable ingredient lists across more of the bakery aisle, not just the everyday lines. Premium products are no exception. This September, Sonneveld extends that promise to two more products in the premium selection: brioche and hot cross buns.

Brioche… This luxury bread is winning over consumers worldwide with its soft, buttery texture and delicate taste. Originally from the Brittany region, this luscious French bread is known for its tenderness. As a bakery professional, you are constantly looking for ways to enrich your range and surprise customers. Get started baking this delicious bread. But how do you bake the perfect brioche?

One of the difficulties of modern times is to consume healthy food products. However, consuming healthy food faces several challenges, such as consumer beliefs that healthy food is not tasty. But what if you could healthy food which tastes good and is rich in vitamins, minerals and fibre? The new grain BARLEYmax® contains more vitamins, minerals and fibres than normal wheat. It has exta health benefits when added to wholemeal and has a pleasant nutty flavour. In this whitepaper, Dr. Ir. Peter Weegels, Director European Bakery Innovation Centre explains about cereals as nutritious food and introduces a whole new cereal with extra health benefits: BARLEYmax®.